WELCOME TO ECLIPSE
Where Great Brands are Created
A boutique strategy, branding and digital marketing consultancy, that specializes in accelerating growth of consumer brands.
Insight creates core strength. Deep understanding of the consumer, the competitive landscape and your business form the foundation of everything we do. Through insight, we sharpen the value proposition, clarify your target, help to differentiate and creatively translate your brand.
Clarity, consistency, cohesiveness. More than hallmarks of great brands, this is the stuff that powers brands, providing focus and fuel to accelerate growth.
Are you ready to re-think what is possible? Let's set some time for a 1:1 consultation to learn more about your business and discuss how we can unlock your brand's potential.
IMAGINATION
It Starts With A Spark
Developing a brand goes beyond strategy to imaginative creative translation that humanizes, forges connection and truly brings a brand to life.
Defined visual identity and voice. The look, tone and feel must create distinctiveness, dramatizing what sets the brand apart. Resonates and ensures your brand will stand out in a crowded field.
Clear, actionable deliverables. Simplicity and focus are critical to executional excellence in building a brand. We deliver clear, actionable materials so you never have to ask “what do I do with this?” From Home Page concepts to thoughtfully crafted headlines, calls-to-action, to product and body copy. We make the intangible, tangible.
GROWTH PLANNING
“A goal without a plan is just a wish.” ~ Antoine de Saint-Exupery”
What is a Strategic Growth Plan & Why Do You Need One?
Marketing for growth requires connecting your objectives and goals to your strategies and plans. The plan is essential for aligning and optimizing resources so that you achieve the results you are looking for.
A Strategic Growth Plan builds growth through owned, earned and paid investments.
It’s rooted in analytics and requires development of a plan that translates your business into a financial forecast.
A Strategic Growth Plan challenges you to establish up front what you need to accomplish financially each week, month, quarter and year. Moreover, it provides a framework for aligning sources of sales with investments – driving priorities to accelerate growth effectively and efficiently.
Top Rated Strategy, Branding & Digital Marketing Expert
100% 5-Star Ratings
Go to market plan for startup.
We launched our company and Rashida was our first outside hire. What a great decision that was! She helped to craft our go-to-market plan and assisted with implementation and ongoing marketing efforts and support. She offers broad knowledge of all things marketing, has always been available and responsive, delivered on-time, and provides invaluable insight for nearly every facet of our business. We are currently undergoing a pivot in our business model, so our work together has temporarily slowed, but we will definitely hire Rashida again in the near future. We would highly recommend her!"
Brand Strategy
"I feel very lucky to have found Rashida - She's a consummate professional in every way. She gives sound and practical advice, based on years of experience. After this project was completed we began another project. I'm glad to have Rashida in my corner as I build my business."
Ecommerce Marketing Strategy Consultant
"Rashida is an outstanding person to work with! She is quite possibly one of the best communicators I've ever worked with. She not only presents well, but she also is talented with taking interruptions or tangent conversations and refocus the conversation; an excellent conductor of meetings. She is also extremely detail oriented and has really great ideas that just make so much sense in today's modern marketing world, especially with e-commerce.”
