BRAND STRATEGY,  IDENTITY & DIGITAL MARKETING

Bear Butt Team. The perfect products for all of your adventures. One of the leading Hammock brands on Amazon, from 2019 - Present: Lead Bear Butt’s Marketing Team and New Product Innovation. Business has grown from $1K/Month in September ‘19 to over $60K a month with the same 4 products in the line. 

Beginning May ‘22 have launched new products including custom printed hammocks,  

  • Lead strategy, planning and cross-functional marketing team execution across Shopify business.

  • Have led a team of designers, sourcing partners and factories to build and begin commercialization of a 20+ product, Innovation Roadmap.

  • Increased Average Order Size from $63 to over $90  through pricing and offer construction.

  • Gross Margin expansion of 5 points by leveraging strategic price increases.

 

Cor-Vital Health. Helped to transition this niche coffee enema business into a wellness brand starting with branding - packaging, messaging and partnerships with 5 Detox Influencers. Monthly Shopify sales have increased 300% within 6 months through a combination of Facebook, Youtube and Google Branded and Shopping ads.  Meanwhile, the Amazon business has been restored to growth. Expanded gross margin by + 7 point by earning higher pricing and eliminating ineffective promotions. 

  • Shifted focus to Starter Kit instead of the green enema coffee (Corvitalhealth.com)

  • Upgraded packaging on the coffee to help earn higher pricing and shift to more of a wellneed brand.

  • Created a range of content appealing to different types of users - different reasons to use coffee enemas.

 

Tesa Babe. Partner with Tesa Babe’s President and business team to build the Shopify store (expanding from leading B2B and Etsy into a DTC business). Lead strategy, brand refresh and digital marketing as well as new category expansion into 3-6 year old as well as top-trending Mom & Me collections.

  • Monthly sales are up +100% in the past 6 months

  • Average order is over $70 (up ~15%) through offer construction 

  • Accelerating new customer sales and retention with richer email and SMS flows and content.

Real Sleep by Real Simple

Develop branding for new bed in a box mattress, Real Sleep by Real Simple.  Strategic Plan, E-commerce site, Digital Marketing and Content Integrations with premier Time Inc. publications including Real Simple, In Style, People and Health.

Ecommerce Website and Content

Real Sleep Bedroom Makeover feat. Maegan Swabb & the Hansen Family

 

Real Sleep Bedroom Makeover Feat. Wedding Blogger “Woman Getting Married.”

  • Led creation of brand strategy, website, video and print campaigns

  • Digital marketing and integrated marketing campaigns in partnership with Meredith Corp. including Paid Social Media, PPC, SEO and Content Integrations.

  • Garnered media coverage in top Consumer and Trade Publications

  • Partnered with founder to secure distribution and expand into major retailers in North America

 
 

Altec Lansing
Led Branding, Content Creation, Ecommerce and Strategic Partnerships, fuelling growth to the #1 position in the US market.
Content Creation and new Strategic Partnership:  Altec Lansing x Nick Jonas collaboration 

 

Altec Lansing x Nick Jonas headphone partnership

Altec Lansing Everything Proof Campaign

  • Public Relations Campaigns delivered over 600 million media impressions.

Strategic Partnership with 3D Animation firm to create innovative in-store display.

Best Buy exclusive display and marketing program contributed to securing #1 position in the category.

Yae! Organics
Brand Identity, Content Creation, E-Commerce Website and Packaging Redesign. Part of a comprehensive strategy to ready the brand for e-commerce sales growth and expansion into retail.

Yae Organics Fuss Free Juicing Campaign

Yae Organics Urban Farmer? Fuss Free Juicing Campaign

Peril Protect. A startup that is also a subsidiary of one of the largest insurance companies in Indiana. Since 2019, have led Marketing and the Product Offering Roadmap for the organization.

  • Lead content creation and activation across Earned, Owned and Paid Media.

  • Primary challenge has been that the customer value proposition (water leak protection subscription) is weak.

  • Have developed learning plan to enable the company to pivot and bring an innovative high value service/software/hardware offering to market.

Activist Skincare. Partner with founder to accelerate growth of Activist, one of the few brands in the skincare market with refillable packaging. Based on an in-depth assessment of her rapidly growing business, have identified key levers for growth and work with her to build the team and implement the strategy and plans on a weekly basis.

Opportunities across owned earned and paid media:

  • Accelerate focus on the involved skincare user - older with actual skin concerns not just interest in sustainable lifestyle.

  • Expand content to hero the products and benefits beyond the packaging story.

  • Build on paid advertising successes with an involved user focus on Facebook and Google.

 

Built businesses for Victoria’s Secret Beauty, Avon and Lia Sophia (Fashion Jewelry).

 

Contact Us

Contact email: rp@eclipsebrandpartners.com

Phone:     (203)615-8924