Digital Marketing
Social Media Marketing. Paid social on Facebook, Instagram and Pinterest, has become a digital marketing essential for any business. With cross-device insight and audience targeting simply unavailable elsewhere, its customer acquisition power now rivals search.
Pay-Per-Click (PPC) campaigns on Google Adwords and Bing/Yahoo: We establish a strategy and plan for Paid Search; track and measure campaign performance over time, detail optimization techniques and recommend ways to improve performance.
Remarketing campaigns. Essential for driving conversion, visitors who come to your site through any source will be tracked, made part of the marketing list and promoted to. In general, remarketing is less expensive and conversion rates are typically much higher so it's central to improving ROI over time.
For more information on our Digital Marketing services, contact Eclipse at rp@eclipsebrandpartners.com.
Brand Strategy
Fact: 40%+ of all new products fail. Ultimately, marketing spending and numerous costly executions cannot overcome a lack of strategy for most businesses. There is a much better way. Creating your strategy for sustainable competitive advantage is the most important step in building the foundation of your business.
Brands that rise to the top stand for something and they stand apart. We work with each brand to understand its goals; study the industry and connect with your audience to unearth insights and define implications for strategy, brand identity and marketing across all channels.
We have 15+ years of experience building strategy for brands in diverse sectors including beauty, wellness, fashion, home and consumer electronics. From established brands to new products launching on Kickstarter, we can help you establish a strategy for success.
Brand Identity
- A brand is the making of a language for telling the outside world who you are and what you do.
- Drawing from every part of the Brand Strategy, we create relevant, meaningful and personalized brand assets that work in harmony with one another. These assets tell your story.
- Our Brand Identity work includes:
- Naming and Logo Design
- Visual Identity / Color Palette / Images / Shapes
- Tone of Voice
- Typeface