Social Media Marketing. Paid social on Facebook, Instagram and Pinterest, has become a digital marketing essential for any business. With cross-device insight and audience targeting simply unavailable elsewhere, its customer acquisition power now rivals search.
Pay-Per-Click (PPC) campaigns on Google Adwords and Bing/Yahoo: We track and measure campaign performance over time, detailing optimization techniques and recommendations for improving performance.
Remarketing campaigns. Essential for driving conversion, visitors who come to your site through any source will be tracked, made part of the marketing strategy and promoted to. In general, remarketing is less expensive and conversion rates are typically much higher, driving effectiveness and efficiency of marketing spend.
For more information on our Digital Marketing services, contact Eclipse at rp@eclipsebrandpartners.com or call 203-615-8924.
Brand Strategy.
Fact: 40% or more of all new products fail. Ultimately, no matter how heroic the effort, marketing spending and numerous costly executions cannot overcome a lack of strategy for most businesses. They simply run out of money before they can figure out who their customer(s) are and what their own brand stands for. There is a much better way. Creating your strategy is one of the most important investments you can make in building the foundation of your business.
Brands that rise to the top are meaningful, ownable and forge an emotional connection. We work with each brand to understand its goals; study the industry and connect with your audience to unearth insights and define implications for strategy, brand identity and marketing across all channels.
We have 15+ years of experience building strategy for brands in diverse sectors including beauty, wellness, fashion, home and consumer electronics. From established brands to new products launching on Kickstarter, we can help you establish a strategy for success.
Brand Identity.
A brand is the making of a language for telling the outside world who you are and what you do.
Drawing from every part of the Brand Strategy, we create relevant, meaningful and personalized brand assets that work in harmony with one another. These assets tell your story.
